ABOUT THE FOUNDER
SHELL — THE LOT T.O™
FOUNDER & CREATIVE DIRECTOR
LAST OF TRUE TORONTO LTD.
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Shell is the Toronto-born founder of LAST OF TRUE TORONTO LTD. — a queer-owned cultural institution and independent brand built to preserve local identity, create meaningful products, and strengthen community infrastructure. Her experience across Toronto retail, cannabis culture, and street-level community life informs an institution built for the city, by the city, for the culture.
TORONTO made me.
Everything I have built has been in service of this city —
its creators, its culture, its people.
LAST OF TRUE TORONTO LTD. was born from a simple belief: that authentic culture deserves to be preserved, elevated, and given the infrastructure it needs to survive.
We are not a trend. We are a foundation.
Last updated: July 29, 2026
COMMUNITY INFRASTRUCTURE INITIATIVE
Support the Locals T.O is our commitment to strengthening Toronto's community infrastructure. We partner with local organizations, artists, and makers to invest in the neighborhoods that shape our city. Every purchase supports initiatives that build stronger connections, amplify local voices, and create opportunities for the communities we call home.
From grassroots programs to cultural spaces, we believe in putting resources back into T.O. When you shop with us, you're part of something bigger—a movement to keep Toronto authentic, vibrant, and Supporting Local.